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The Lead Generation Method That Transformed My Business (And How To Use It)

  • Writer: Szász F. Lóránd
    Szász F. Lóránd
  • Dec 8, 2024
  • 4 min read

Updated: Dec 9, 2024

Oookaay, you’re doing all the right things—at least, you think you are. 

But why aren’t the leads rolling in? Where are the new clients?


You’ve probably been running around like a maniac, desperately trying to find leads and getting nowhere. But here’s the secret ingredient you’ve been missing: 2-step lead generation.


It’s not a magic trick, but it might feel like one—like cracking a Rubik’s Cube after fumbling with it for years.


So, here’s how to get piping hot leads without being creepy, or abducting anyone:



1) The “Hot Singles In Your Area” Method (Lead Magnets)

First, you need to dangle something shiny in front of your prospect—think a cat chasing a laser pointer. But this isn’t some sleazy “free money” scam.


You give them something valuable, something they really want in exchange for their email. -Yeah, I know…


You’re not giving away your house. But you are giving them something worth their time.

What counts as a lead magnet?

  • A free eBook (and no, it’s not one of those “How to Be a Billionaire in 10 Days” bs).

  • A free consultation (it’s like a taste test to get them hooked, classic dealer move).

  • A checklist or template—something that makes them go, “Hmm, I’ll bite. This could actually save me time.”


They get something they think is “free,” and you get their contact info. 

Congrats, now you’ve got your foot in the door without being creepy or annoying!



2) The Nurturing (aka, the “I might buy your stuff later” phase)

Now, don’t go full psycho-mode and start sending them sales pitches the second you have their email. No one likes that. It’s weird, desperate, and trying to pull a Kaczynski by blowing up their inboxes will just get you blocked. -Chill out, alright?


Instead, you nurture them. (What a beautiful word, almost poetic, right? ...Anyways.) 

You take your sweet time showing them you actually know your stuff. Not in the “I’m a guru with 100,000 followers” way, but in the “I’m actually good at what I do and I won’t rip you off” way. 


Send them more value: some case studies, maybe a funny meme, and definitely some educational content. 


Keep them on the line long enough that when you finally pitch your services, they’re thinking, “Yeah, this person could probably save me from the disaster I’m currently in.”



Who Needs 2-Step Lead Gen?

If you’re reading this and thinking, “I don’t need that; I’m already swimming in leads,” well, you’re probably lying to yourself. But for everyone else… 


Here's who should be using 2-step lead gen:

  1. Coaches and Consultants: You know that moment when you’ve spent hours giving free advice, and you still can’t seem to get a paying client? Yeah, that’s because you're still doing it wrong. 2-step lead gen is your new best friend. Give them something valuable (like an eBook or a free call) that makes them think, “I need to pay this person to fix my life.”


  2. Online Course Creators: You’re trying to sell a course, but your leads are like ghosts—vanishing before they ever reach for their credit cards. Offer them a free mini-course, a sneak peek, or a sample chapter. Make them say, “This will change my life!” before asking them to fork over the cash.


  3. E-commerce Stores: You sell stuff online, right? Stuuuufffff. But how do you get people to actually buy it instead of scrolling past? Offer a “free shipping” lead magnet or a “buy one, get one” deal to get them to share their email. Then, next time they visit your site, they’ll be ready to drop cash like it’s burning a hole in their pocket.


  4. Service-Based Businesses: Whether you’re a plumber or a high-end marketing agency (Hey, that’s me!), offering a free quote or consultation is a solid way to get people to raise their hands and say, “Yes, I’m interested!” Don’t just rely on “call now for a discount”—that’s desperation. Give them something that makes them think, “I need to get this person in my life, and I’m ready to pay!”



Why Should You Care?

Listen up. If you’re still sitting there thinking, “I’ll just spam a bunch of cold emails and watch the sales roll in,” let me tell you… you’re probably failing harder than the UK as a society.


2-step lead gen isn’t a shortcut; it’s a damn strategy. The goal isn’t just to get a random email in your inbox—it's to get a qualified lead who’s already interested in what you do.


Think of it like dating: You don’t just swipe right and ask them to move in on the first date. No, you offer something interesting, then slowly reel them in with charm, value, and a little bit of humor.


By the time you ask for the sale, they’re already halfway in love with you. 

Sounds like a dream, right?



In Conclusion: Stop Chasing Leads Like You're Desperate

2-step lead gen isn’t a quick fix.


It’s not some miracle cure that makes your business go from “meh” to “Holy crap, I’m rich” overnight. But it’s damn effective. 


It’s a way to create long-term relationships with people who actually want what you’re offering. And let’s be honest, at the end of the day, it’s way better than cold-emailing, spending hours trying to close someone who doesn’t even know you exist.


So, if you want to start making actual sales, give the 2-step lead gen a shot. You’ll feel like a rockstar, and maybe—just maybe—you’ll actually become one.


Catch you later, and remember: if you’re still cold-emailing random strangers, you’re doing it wrong.


And hey, if you need help with marketing, book a free consultation >HERE<, and we'll sort out your problems!

 
 
 

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